As today’s Hispanic population continues to grow, Latinas make up a large segment and contribute to the economy outpacing their male counterparts. Research shows that Latinas are bicultural, more educated than ever before, and armed with information from channels of trust.
Latinas hold a large purchasing power which makes up part of the 1 trillion today’s Hispanic community already spends. Recognizing and celebrating Latina culture creates mega crossover opportunities for brands to connect with them. The Chicago Latina Expo will feature just that, something for everyone; Empowerment, Career, Technology, Beauty, Health & Wellness, Culinary, Travel and much much more.
Did you know…
Latinas earn nearly 50% or more of their household income
More than 57% agree that they are more likely to purchase a brand if their social media content reflects their Hispanic culture
70% care more about quality than price
Spend an average of 5 hours a day on social media channels to connect with family and friends, research products, and follow brands they trust.
88 percent of Latinas say they own a smartphone, making them 15 percent more likely than non-Hispanic white women to own such a device.
On average, Latinas spend 22 hours a week watching videos, using apps, or using the Internet on their phones
Latinas are early adopters of tech gadgets, as they are more likely than non-Hispanic white women to own smart watches
During a 30-day period, Latinas used Snapchat at a rate 96 percent higher than non-Hispanic white women, Instagram at a rate 64 percent higher, Spotify at a rate 59 percent higher, and Pandora at a rate 58 percent higher
We invite your company to be part of the most exciting LATINA LIFESTYLE EXPO in Chicago, June 2-3, 2018. (click on the highlighted part to view our marketing deck for this event)
Cesar Rolon Venus Gines Executive Producer Founder Chicago Latina Expo Dia De La Mujer Latina